Objectives+of+Business+<3

  New look is a business which brings you the latest fashion for women, men and teens. They have many branches all over the UK and are one of the most succe ssful shops to date. Expecially for girl teens who like to keep up with the fashion and always look thei rbest but dont have the money to buy all designer stuff.

In 2004 after 6 years of business, the company withdrew from the stock market and was taken to being a privatly owned business by founder Tom Singh. Which means that they have more control because they are selling shares to friends instead of just everyone. New Look's core audience is females age 16-30 years. However in 2001 the retailer diversified into men's clothing which has now been implemented into over 20% of the chain.

In 2007 New Look launched its first advertising campaign for 3 years. The same year it used online advertising for the first time and launched its transactional website. Throughout the remainder of 2008 New Look continued its expansion and eventually near the end of the year opened its first shop in Russia.